How to Advertise on Social Media: The Steps To Follow To Skyrocket Your Brand in 2025

In today’s digital-first world, knowing how to advertise on social media is no longer optional, it’s essential for growing your brand and connecting with customers where they spend most of their time…

On social media. 

With billions of active users across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest, social media advertising is the most powerful tool for building awareness, generating leads, and getting sales.

This comprehensive guide will show you how to advertise on social media effectively in 2025. Let’s dive into the strategies and best practices that will help you stay ahead of the competition.

Why Advertise on Social Media in 2025?

Let’s be real now… everyone is on social media, so does your audience. The question isn’t whether you should advertise there, but how you can do it best. Here’s why advertising on social media is critical for local businesses today.

• Targeted Reach: The algorithms are specifically trained to deliver your ads to the right audience based on demographics, interests, and behaviors.
  

• Cost-Effectiveness: Whether you have a small or large budget, social media ads offer scalable options to suit your goals. On top of that, it is overall cheaper than traditional advertising platforms.
  

• Measurable Results: Real-time analytics let you track all the metrics measuring ad performance, optimize your campaigns, and therefore… maximize ROI.

With the right strategy, as well as with the support of an expert team like MM Marketing, you can turn clicks into customers.

Choosing the Right Platforms to Advertise On: Meta, TikTok, and Beyond

Not all platforms are the same. Choosing the right one for your business depends on your audience and what are your goals:

• Advertise on Meta (Facebook & Instagram): Meta’s algorithm is the most performing one when it is about choosing the right audience for your ads. Based on interests, demographics, psychographics, etc… it already knows who your ideal prospect is, and will show your ad to these people.

• TikTok: Great for creative, short-form video content that resonates with Gen Z and younger millennials.

• LinkedIn: The go-to for B2B marketing and professional services.

• Pinterest: A top choice for lifestyle and fashion brands.

• YouTube: Best for product demos or guides.

• X (formerly Twitter): Ideal for real-time engagement and trending topics.

• Snapchat: Engage with younger audiences thanks to AR filters.

Pro Tip: Consider mixing platforms to maximize reach and engagement. We can help you craft the perfect combination for your brand. Just get in touch with us here.

Setting Clear Campaign Objectives for Social Media Advertising

Before launching any campaign, you must define your goals. Ask yourself: What do I want to achieve with my social media advertising efforts?

Here are the main objectives to consider:

• Lead Generation: Collect contact information for marketing efforts.

• Conversions: Drive sales, website actions, or fill out a form.

• Engagement: Encourage likes, shares, comments, and community growth. → Ideal for brand awareness.

Clear objectives guide your strategy, how much budget you should use, and what should be the creative direction. Don’t forget to define your KPIs (Key Performance Indicators) like impressions, click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS) to measure success, and optimize if necessary.

Advanced Audience Targeting: How to Reach the Right People

The power of social media advertising lies in precision targeting. 

Here’s the different options you have to connect with your ideal customers:

• Demographics: Target by age, gender, and location.

• Interests and Behaviors: Reach users based on shopping habits, hobbies, and lifestyle choices.

• Custom Audiences: Upload customer lists from your CRM or website.

• Lookalike Audiences: Find new prospects who might behave like your best customers.

• Retargeting: Show your ads to users who have already visited your website or engaged with your content but haven’t bought yet.

MM Marketing uses advanced audience analysis tools to help brands identify and reach the right audience segments effectively. Let me know if you need a helping hand with your advertising!

Creative Best Practices: Capturing Attention in a Crowded Feed

In the noisy world of social media advertising, attention is everything. Your creative needs to stop the scroll and make users take notice.

THE HOOK IS THE MOST VALUABLE PART OF YOUR CREATIVE!!!

The first three seconds of your creative is called the ‘Hook’ and MUST stop your audience from scrolling away.

You can use different styles of creative, but UGC (User Generated Content) and Influencers works the best, as it boosts credibility and trust.

Don’t forget to experiment with a variety of ad formats, headlines, visuals, and calls to action (CTAs) to find what works best for your brand.

MM Marketing offers creative strategy services to ensure your ads stand out and deliver results.

Budgeting & Bidding Strategies for Social Media Success

Throwing money at ads without a strategy is a waste. 

Here’s how to budget smartly:

• Start small, test campaigns, and scale based on results.

• Understand your KPIs (CPM, CPC, CTR, etc…) and keep track of them regularly.

• Optimize Continuously: Change audiences, creatives, hooks based on your KPIs, and maximize them to increase your ROI.

At MM Marketing, we help brands develop smart budgeting strategies tailored to their unique needs.

Tracking, Optimization & Analytics: Let Data Guide You

What gets measured gets managed. Tracking and optimization are essential for social media advertising success.

• Essential Tools: Meta Pixel, TikTok Pixel, and Google Tag Manager help you track user actions and conversions.
  

• Key Metrics: Impressions, reach, CTR, conversion rate, ROAS, and CPC are valuable metrics to implement and understand.

Data isn’t just numbers… It's your roadmap to growth. Let MM Marketing help you decode the data and fine-tune your campaigns.

Brand Safety & Compliance: Protecting Your Brand

Don’t risk penalties or ad bans, play by the rules.

Read and follow platform-specific ad policies and content guidelines. Stay compliant, stay visible, and protect your brand’s reputation.

Final Tips for Social Media Advertising Success

• Be consistent with your messaging, but flexible with your strategy.

• Always test, learn, and optimize… don’t set and forget.

• Let data drive your decisions, not assumptions.

• Stay updated with platform changes and trends.

• Partner with experts like MM Marketing to scale your efforts.

Ready to Advertise on Social Media? Let’s Work Together!

Looking to advertise on Facebook, advertise on Instagram, or develop a winning social media advertising strategy across platforms? MM Marketing is here to help. 

Building a customized advertising strategy, creative writing, filming and editing, as well as campaign execution and optimization, that is what we do to ensure your brand stands out and sells in 2025.

Fill out the form here and let me come back to you for expert social media ads management. 

Let’s grow your brand together!

Frequently Asked Questions (FAQs)

1. What is the best platform to advertise on for eCommerce?

   For e-commerce, Facebook and Instagram are top choices due to their visual formats and advanced targeting. Pinterest is also great for lifestyle and product-driven brands.
   

2. How much should I budget for social media ads?

   Budgets vary, but a test budget of $300 per month minimum is a good starting point. Scale based on results.
   

3. How do I measure the success of my social media campaigns?

   Key metrics include impressions, clicks, CTR, ROAS, and conversions. Tools like Meta Pixel and Google Tag Manager are essential in tracking these metrics.
   

4. Can MM Marketing help with content creation too?

   Absolutely! MM Marketing offers end-to-end campaign services, including creative strategy and ad production.
   

5. Is it worth advertising on multiple platforms simultaneously?

   Yes, as it drastically expand your reach and improve results. We recommend testing multiple platforms and scaling what works best for your business.