4 Tips and Tricks on How To Know Your Customers Better
- Mike MILESI
- Jun 16
- 2 min read
In today’s digital world, understanding your customers deeply is essential. Whether you advertise on social media, want to show up on Google search, or build your reputation through online reviews, knowing exactly who you are talking to, will get you the results you expect...
Because your message will be tailored for their needs.
Here’s how your local business can attract more clients by knowing what your target market is.
Look for the WHY
Satisfied as well as unsatisfied customers are a goldmine of information for your marketing…
They can tell you all the hows, wheres, and whens. But the only ones that truly matter are the WHYS.
All the reasons that made your customers give money to YOU instead of a competitor. And you need to know it, and capitalize on it.
But… What are the ways to ask such questions? Don’t worry, we’ll dive into it!
Encourage Online Reviews, and Customer Surveys
Tell your clients to leave online reviews just after a positive experience. They will tell you everything you need to highlight in your marketing!
Pay attention to the bad reviews as well! They are part of the game, politely reply to them and address this issue in your business.
Send out targeted surveys that ask about buying processes, pain points, and preferences. Warning: Keep your questions open-ended to collect genuine insight!
Why it matters: Reviews give social proof and boost visibility to attract more clients.
Post Online and Analyze Social Media Engagement
Dive into analytics for comments, likes, and shares to understand your audience preferences and behaviors.
Use polls, quizzes, and stories to receive direct feedback from prospects. Don’t forget, your followers are the people that are interested in your brand, they are not directly your customers!!
Why it matters: Social media engagement reveals what your ideal customers care about, which can help you improve how you advertise on social media.
Your Competitors are your Allies
By analyzing how your competitors advertise on social media and the key words they use to show up on Google search, you can understand their strategy and therefore create a plan to counter their efforts. You can:
Read their online reviews, what their clients praise or criticize.
Identify gaps or opportunities for differentiation in your local market.
Searching on what platform they advertise.
Do what your competitors do, better, more frequently, and more consistently. This will make your brand stomp on any competition!
You want to get started showing your brand online and you need help crafting audience research and strategy? Book a free session with our team here!
Talk to you soon.
Mike
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